FAQ
If your question isn’t covered below, please contact us.
How fast can you mobilize for a crisis?
For retainer clients, we activate within two hours. For new engagements, we aim for same-day triage and a 24-hour first-actions plan covering spokespeople, holding statements, and stakeholder sequencing.
What does executive media training include?
A diagnostic interview, bespoke message map, tough-question drills, on-camera simulations, and a debrief with take-home clips and a practice cadence for 30 days.
How do you measure success?
We track narrative adoption (key phrase lift), outlet quality, engagement quality, and stakeholder outcomes. We avoid vanity metrics that do not move decisions.
Do you guarantee media placements?
No. We guarantee disciplined process and quality inputs. Editorial decisions rest with independent outlets; manufacturing certainty would erode trust.
Can you help with investor relations?
Yes. We align narrative with unit economics and risk factors, prep earnings remarks, and map Q&A scenarios with governance in mind.
Which industries do you serve?
Primarily fintech, enterprise software, healthtech, climate, and regulated infrastructure. We evaluate conflicts and regulatory dimensions case by case.
How are retainers structured?
Fixed monthly scope with a crisis buffer, quarterly strategy reviews, and monthly analytics. Unused crisis hours roll forward one quarter.
Can you work with our internal comms and legal teams?
Absolutely. We integrate with counsel and in-house comms via shared playbooks, secure document rooms, and clear decision rights.
What if we’re new to media?
Start with an audit and an Essentials training track. We build core messages, chart low-risk wins, and scale to Premium or Elite as comfort grows.